MISSION
As a leading and experienced property developer, we are committed to designing and building fine quality homes that satisfy the aspirations and lifestyles of our customers for generations to come.
MILESTONES
BSEL has built many of Singapore’s renowned and established residential developments comprising landed homes, private residences, and serviced apartments for over half a century.
COMMITMENT
We value every customer and family and shall remain dedicated to creating quality homes that property owners will love, cherish, and appreciate – for generation after generation.
The Group prioritises providing high-quality homes with excellent value. We are committed to maintaining our reputation by constructing sustainable homes and neighbourhoods. We aim to present a comprehensive outlook of our sustainability journey, encompassing our yearly progress and dedication to sustainable expansion.
The Board of Directors is committed to upholding its responsibilities to identify, oversee, and monitor the ESG issues significant to the Group. By addressing challenges crucial to the Group’s business and stakeholders, the Group will be stronger positioned to build long-term sustainable value.
The Group also emphasises stakeholder inclusivity through regular interaction with the highest level of transparency. By consistently communicating with our stakeholders, we can identify their concerns, assess risks and opportunities, and recognise significant ESG matters.
The Group aims to create a long-term economic advantage for homeowners, shareholders, and stakeholders through property development and investment.
We have integrated sustainable design principles into our project planning and development to reduce the carbon footprint of our projects during the construction process and operational lifetimes. The following are the sustainability features incorporated into our property developments:

Good Building Ventilation

North-South Orientation

Natural Ventilation

Energy Efficient Fittings

Heat Recovery System

Rainwater Harvesting Tank

Solar Panels and EV Charging Stations (Landed Homes)

Use of Green-Labelled Products in Projects

Water Efficient Fittings

Use of EcoPlugs

Clothes Drying Facilities

Indoor Air Quality

High SRI Values Paint

Efficient AC System
The Group is committed to giving back to the Singapore community through our community engagement programmes. We formed a Corporate Social Responsibility (“CSR”) Committee that carries out our Corporate Community Involvement (“CCI”) initiatives in accordance with the CCI criteria established by the Group.
We continue to provide monetary assistance to selected local non-profit groups and organisations that assist the less fortunate and handicapped in FY2023.
List of communities and organisations the Group provided financial aid to during the reporting period:
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Dementia Singapore (formerly known as Alzheimer’s Disease Association)
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Autism Resource Centre (Singapore)
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Bright Hill Evergreen Home
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Bright Vision Hospital
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Cerebral Palsy Alliance Singapore
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Chen Su Lan Methodist Children’s Home
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Dover Park Hospice
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Guide Dogs Singapore
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Lions Home for the Elders
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Movement for the Intellectually Disabled of Singapore (MINDS)
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The National Kidney Foundation
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Singapore Association for the Deaf
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Singapore Association of the Visually Handicapped
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SPD (formerly known as Society for the Physically Disabled)
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ARTDIS (Singapore) Ltd, formerly known as Very Special Arts Singapore
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The Group has an Environment Sustainability Committee (“ESC”) whose primary duty is to lead green initiatives and encourage ecological consciousness in workplaces. At our office, measures like company policy encouraging prudent paper use, separate recycling bins for recyclable wastes, and periodic recyclables collection are implemented to promote responsible waste management.
At our new developments, we ensure that silty water discharged from construction operations is properly treated before entering public drains to protect water quality and minimise pollution. During the reporting period, we work closely with the authority to ensure our Earth Control Measures (“ECM”) comply with their requirements. We also engage a Qualified Erosion Control Professional (“QECP”) and Resident Technical Officer (“RTO”) to manage all ECM matters.
We are conscious of the significant environmental impact of our operations and, thus, monitor and regulate monthly electricity consumption. Since 2015, we have launched an annual “Plant-A-Tree” event to offset our carbon emissions. In FY2023, due to the overcrowding issue highlighted by the National Parks Board (“NParks”), our target of planting 45 trees was not executed. Nevertheless, we remain committed and will continue to maintain the trees that were planted in previous years.
The Group acknowledges that our workforce plays a critical role in driving our business growth and achieving our objectives. Thus, we prioritise providing a secure and safe work environment, competitive compensation packages, continuous learning and development opportunities, and promoting work-life balance. We regularly evaluate employee benefits to ensure they remain relevant and competitive in attracting top talent.
We advocate for a workplace culture that values inclusivity, respect, diversity, and equity. Mutual respect is a core value of the Group and we have a zero-tolerance policy towards harassment and discrimination. In FY2023, no incidents of workplace harassment or discrimination were reported.
Furthermore, we strive to provide equal career opportunities to all employees, encouraging them to explore and enhance their skill sets. The Group invests in our employees' growth and development by providing role-specific training that enhances employees’ performance and learning opportunities that enable employees to achieve their career aspirations.
We acknowledge the importance of practising good governance as part of our core principles to safeguard our shareholders’ interests and ensure the Group’s success. We strive to uphold compliance with the relevant environmental, socioeconomic and authority norms and regulations through systematic, robust, and transparent governance procedures.
The Group adheres to all relevant laws and regulations in our business practices and internal procedures. We endeavour to sustain elevated levels of business integrity, corporate governance, transparency, and ethics through a top-down management approach. We do not tolerate any corrupt or unethical behaviour. We also created a whistleblowing channel to enable anyone to report any possible breaches of business ethics.
We ensure that we meet all the necessary authority requirements in accordance with the Group’s standard operating procedures (“SOP”). We strive to uphold our commitment to ethical and responsible business practices while safeguarding the interests of our stakeholders and being transparent.
We aim to maintain zero known incidences of corruption in any form and zero complaints concerning personal data breaches or business data loss in the Group every year.
The Report is prepared in accordance with the Global Reporting Initiative (“GRI”) Standards 2021. We based our sustainability report on the GRI standards as it is a globally recognised sustainability reporting standard that allows for uniform and comparable data reporting that meets the needs of stakeholders. Our climate disclosures are aligned with the Task Force on Climate-related Financial Disclosures (“TCFD”).
We engaged a third-party consultant to conduct a materiality assessment and identify ESG topics that are material to our businesses and stakeholders. We have determined a list of 15 material topics relevant to the Group’s business strategy and operations and have received the endorsement from our Board of Directors to be included in this year’s Sustainability Report.